One lucky cowboy and his sponsoring company will hit the mother lode when they win it all at the Case Triple Threat Rodeo Grand Championship!
But hold it right there! We aren’t done yet. Runners up don’t fare too shabby, either!
* For more details, please see the official rules.
† If winning Competitor is a team, each team member will be awarded $20,943 USD cash instead of the RAM pickup truck. Sponsor reserves the right to substitute a different model truck at its sole discretion.